Web 2.0/Web 3.0 Technologies and Information Architecture

Many of us did not know, myself included there was a “Web 1.0” until we heard about “Web 2.0” being used. Awesome we are already 2 steps behind the playing field. Before an accepted and standard use of “Web 2.0” was achieved for many, “Web 3.0” was being referenced and rolled out into the market. So what is this all about, let’s make this as easy and basic as possible to understand. For starters, each of these terms represent use of the internet. Each number represents more complicated functions the internet can provide as technology advances and more features become available.

“In other words, the more frequently you repeat a given word, the LESS likely you’re going to rank well for that word.”
― Michalis Kotzakolios

Web 2.0: Web 2.0 sites allow for user interaction and participation by having a user-friendly interface where one can edit and publish the existing information.  The term “architecture of participation” or “Web-oriented architecture” is often used because the viewer has some power and control over the data.  Web 2.0 also utilizes social networking tools to further increase the level of viewer participation.  Examples include podcasting, blogging, tagging, and social bookmarking

Ok, so we understand the concepts of Web 2.0 now…but what’s Web 3.0? 


Web 3.0: As generally predicted, web 3.0 introduces, in some respects, the “persona” of the web browser. Internet Explorer, Firefox, Google Chrome etc. will be capable of tracking and synthesising information about a user’s history, and from this provide suggestions for future browsing. Web 3.o has been described as having a digital personal assistant that knows practically everything about you and can access all the information on the Internet to answer any questions you may pose. What does this leave for us to think about? I don’t know about you but I personally like to read and discover new things on the internet rather than have it arrive on a plate, it will definitely be interesting to see how we use the internet in 10 – 20 years.


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