How to take your business “Online”
How do i go about marketing my business on Social Media ? Do i need additional Staff to ensure my business goals effective? Some of the questions that have been on my brain today. I have been thinking more and more about the implications and challenges of social media as I’m writing not only an Assignment but this ongoing blog about social media.
Im left wondering what is actually needed to get the social media aspects of your business online?
“All one needs is a computer, a network connection, and a bright spark of initiative and creativity to join the economy.” -Don Tapscott
Issues Surrounding Social Media
I have decided to investigate 2 main areas around the issues and challenges of social media that I feel are key to any business using social media:
- Managing the time taken to effectively use social media
- Hiring dedicating staff to manage social media relations
Managing the time taken to effectively use social media
Social media is one of those things that small business owners know they need to do, but they are not quite sure how to find the time to do it. As commented earlier you don’t need to necessarily be the most tech-savvy person to effectively maintain a effective social media presence. A few key steps to effectively manage time spent on maintaining the social media aspect of your business could be:
- Have a Plan of Attack
Research and find out where your customers and prospects are having conversations and where your business can add value.This will help your business reach its target audience and also grow in the right area of the social media environment. Google alerts or other such apps are effective in achieving this
- Don’t worry about perfection in every post.
Start by listening and learning from others, Research into other companies operating close to your business will help you understand what traction is needed to grow your business in the social media environment. As your confidence grows you will become more confident and can become more effective with your time management.
- Master one Social Media Tool at a time.
It is much better to be effective using one social media tool than to use five of them poorly. Choose the tool based on where most of your customers and prospects are, this will be important while your confidence is still growing and your will effectively reach your target audience.
- Dedicated Time to Social Media.
If you can only spend one hour a week, consistently manage your time so that you meet this expectation. This is a much better strategy than spending 2 hours one day and then 5 minutes the next week. Your target audience will likely respond better to consistent and effective social media use.
Extra Staff to manage social Media Relations
Does it make sense for a small business to hire someone to manage the businesses social media presence?
Absolutely, small businesses should work with someone on social media. It’s not as clear-cut as posting every other day or sending a few tweets every other tuesday, to keep your audience entertained and engaged. You must develop a game plan, and then follow it through with the appropriate actions.
Effective use of social media combines excellent customer service, expertise in the market, dependable and engaging content, and the delight of engaging with your audience online. Social-media presence must also reflect a company’s advertising, marketing and public-relations strategies.
In an ideal situation it would be far better for one person or team to handle public relations, marketing, advertising and the social media aspect. This helps keep the message or campaign cohesive and consistent. However, that can become pricey and isn’t necessarily attractive for most budgets, especially small businesses which are a huge part of the NZ economy.
If separate departments are used then it is particularly important to ensure both departments have oversight, this will ensure the message and campaign objectives are met.
“The best way to engage honestly with the marketplace via Twitter is to never use the words “engage,” “honestly,” or “marketplace.” ― Jeffrey Zeldman